Posts in Wireless

Microcomms installs arrange social wifi at Eden Project in Cornwall

MICROCOMMS AND EDEN PROJECT GET SOCIAL WITH WIFI

September 8th, 2016 Posted by Case Study, hospitality, Latest News, News, Wireless

Over the summer, we installed a fast social WiFi portal from Airangel at The Eden Project. The innovative Social WiFi platform enables organisations to engage directly with visitors whilst they’re on-premises, and collects valuable marketing data and contact details, allowing ongoing communications and promotion of the venue’s events long after they leave.

Social wifi from AirAngel

The MyAirangel cloud based management platform also allows the Eden Project to easily manage their public WiFi network and view detailed visitor and usage reports.

The WiFi was first put to the test when legends Duran Duran headlined the finale of BBC Music Day at the Eden Project. They were joined by special guests Nile Rodgers, Izzy Bizu and Laura Mvula. The concert was broadcast live on BBC Radio 2.

During the 2016 Eden Sessions fans were confidently able to share photos, videos and chatter from the gigs. The Sessions season culminated with a sell-out concert for British female chart-topper Jess Glynne. With the event packed to capacity, more than 1 in 8 visitors were online at any one time.

Nick Argent, head of ICT at Eden said, “Whilst social WiFi is a technology product, the real value comes as a marketing tool. We’ve had a great response, with more than 15,000 users registering on the Airangel portal during the Eden Sessions concert season (June/July 2016). Remarkably 16% of visitors opted to use their Social Media accounts to login. This gives us an additional group of digitally engaged followers who are connected to future events and promotions.”

Visitors who logged onto the WiFi were directed through the Eden Facebook page meaning an increase in page likes for the venue. The Eden Project sees high level of engagement on Facebook and was really pleased with the simple rollout and success of the system at its first concert.

Time is running out – get social wifi now!

April 29th, 2016 Posted by hospitality, Industry Focus, Networks / Data, News, Wireless

social wifi for hospitality businesses in cornwall.  Summer 2016

Microcomms 1 hour promise

Hospitality Cornwall: Social wifi for marketing – could it be letting your service down?

April 29th, 2016 Posted by Industry Focus, Wireless

We’ve had a busy week talking about social wifi and how South West hospitality businesses can make their free customer wifi work harder for them alongside our partners .

Social wifi goes beyond the IT provision of public wifi access and provides valuable data about who is using the service so you can promote your product to them not only whilst they’re in your establishment but when they are local or when they have returned home.

With such an important seasonal business, the ability to market to holiday makers before they arrive is key.  Today, social wifi is a crucial marketing tool that no business in Cornwall can afford to ignore.

If you own a bar, restaurant or hotel in Cornwall or the South West and want to know more – have a look at the presentation we created and give us a shout.

We’d love to see if we could help your business benefit from social wifi.

Wireless

April 1st, 2016 Posted by Tech Talk, Wireless

As an exclusive partner to a range of social wi-fi providers, we can set any business up with safe, secure and reliable wi-fi connections, whether it be for employees and conference spaces, to customers and guests within the service industry.

Wireless data for hospitality

March 31st, 2016 Posted by Industry Focus, Wireless

Due to Cornwall’s seasonal nature, we know the importance of being able to cope with high demand for a few months. Be a step ahead of competition, get to know your customers better through increased social analytics, from dwell times and demographics, to changing the way they find out info and order.

Social Wifi

February 26th, 2016 Posted by Tech Talk, Wireless

Keep ahead of competition with everything from social wifi, ibeacons and wifi networks to social analytics, cloud management, and point to point, all in line with government legislation and keeping both your own and your customer’s data secure.

The Headland Hotel

February 26th, 2016 Posted by Case Study, Wireless

Built in 1990, the iconic Headland Hotel in Newquay prides itself on its impeccable service and guest satisfaction. When their previous wifi system was failing to live up to the standards, Mircocomms installed an Airtight Network, offering reliable and secure wifi connectivity across the full estate, catering for guests, corporate clients and staff.