Over the summer, we installed a fast social WiFi portal from Airangel at The Eden Project. The innovative Social WiFi platform enables organisations to engage directly with visitors whilst they’re on-premises, and collects valuable marketing data and contact details, allowing ongoing communications and promotion of the venue’s events long after they leave.
Over the summer, we installed a fast social WiFi portal from Airangel at The Eden Project. The innovative Social WiFi platform enables organisations to engage directly with visitors whilst they’re on-premises, and collects valuable marketing data and contact details, allowing ongoing communications and promotion of the venue’s events long after they leave.
The MyAirangel cloud based management platform also allows the Eden Project to easily manage their public WiFi network and view detailed visitor and usage reports.
The WiFi was first put to the test when legends Duran Duran headlined the finale of BBC Music Day at the Eden Project. They were joined by special guests Nile Rodgers, Izzy Bizu and Laura Mvula. The concert was broadcast live on BBC Radio 2.
During the 2016 Eden Sessions fans were confidently able to share photos, videos and chatter from the gigs. The Sessions season culminated with a sell-out concert for British female chart-topper Jess Glynne. With the event packed to capacity, more than 1 in 8 visitors were online at any one time.
Nick Argent, head of ICT at Eden said, “Whilst social WiFi is a technology product, the real value comes as a marketing tool. We’ve had a great response, with more than 15,000 users registering on the Airangel portal during the Eden Sessions concert season (June/July 2016). Remarkably 16% of visitors opted to use their Social Media accounts to login. This gives us an additional group of digitally engaged followers who are connected to future events and promotions.”
Visitors who logged onto the WiFi were directed through the Eden Facebook page meaning an increase in page likes for the venue. The Eden Project sees high level of engagement on Facebook and was really pleased with the simple rollout and success of the system at its first concert.
Microcomms offer a full suite of audio visual products to aid communication and collaboration including; integrated configuration and control systems, touch screen and large format displays, collaboration and sharing technologies, projection solutions, audio systems, wired and wireless connectivity and video conferences systems designed for today’s Unified Communications platforms.
The senior members of Microcomms have many years combined experience partnering with organisations both large and small. Our clients trust our sound consultancy and innovative approach to a range IT disciplines. Specialist knowledge is held in infrastructure (structured cabling for large environments), network troubleshooting and design, WAN, server virtualisation, audio visual projects, telephony and broadband.
The teaching of IT in primary schools is becoming more complex and in-depth, with terms such as ‘debugging’and ‘algorithms’ expected to be known in Key Stage 2. PlanIT Primary aims to provide you with guidance, through training and consultation, on how you can make your school a leader in the teaching of ICT.
The full range of Internet, Data and Voice connections available in the UK are offered by Microcomms including, PSTN, ISDN, SIP, Copper and Fibre Broadband, EFM, EoFTTC and Ethernet. Wide Area Networks are a Microcomms speciality and can be provided over the fore mentioned connections via an MPLS IP Virtual Private Network.
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We’ve had a busy week talking about social wifi and how South West hospitality businesses can make their free customer wifi work harder for them alongside our partners .
Social wifi goes beyond the IT provision of public wifi access and provides valuable data about who is using the service so you can promote your product to them not only whilst they’re in your establishment but when they are local or when they have returned home.
If you own a bar, restaurant or hotel in Cornwall or the South West and want to know more – have a look at the presentation we created and give us a shout.
